Make Africa about wild animals, preferably something very recognizable like a zebra, a giraffe, an elephant, or a lion, and never forget to convey something tribal or to do with tribes. If at all possible allude to tribesmen with spears, or at least portray a spear in the packaging. Make everything as exotic in as many contradicting ways as possible. Also, make sure that even though what you are selling is South African that you never mention the South-part, but simply refer to Africa as if it was one country.
